I recently had the opportunity to lead one of the breakout sessions at Cincinnati’s Digital Hub non-Conference covering “The (Very Near) Future of Search”.
The first half of the session was spent discussing Google Caffeine and it’s preference for brand sites, timely/relevant content, and alternate content (videos, images, PDFs, etc.). Upcoming opportunities in paid search were the topic of the second half of the session, focusing on product ads, video ads, and exclusive data partnerships with search engines.
Download a PDF of the full presentation or listen to the podcast and feel free to contact us if you have any questions or need clarification on any of the points. You can also read a related post that gives more examples of Google Caffeine’s effect on brand sites.
Keynote Panel: Digital Cincinnati: Infinity & Beyond!
I was also fortunate enough to sit on Friday’s keynote panel with John Young, Jeff Jones and Dave Knox. Several good points were raised regarding Cincinnati capitalizing on the digital expertise it already has and growing its reputation as a digital hub regionally and nationally. Listen to the podcast and view photos of the panel, keynote speakers and breakout sessions.
