Forrester recently reported that Search Marketing will far out-pace other forms of interactive marketing in 2009, and is expected to grow by a 15% compound annual rate through 2014.
Also increasing, not unexpectedly, is the share of total marketing spend that interactive will garner over the next 5 years. This amount, however, is a substantially lower than the amount suggested by 2007 Forrester research which predicted that total interactive marketing spend would reach $61 Billion by 2012.
As search marketing continues to incorporate other avenues of interactive marketing, it will be interesting to see how they continue to delineate between pure search marketing and email, display, or mobile marketing. If email newsletters are posted online when released and optimized for search, doesn’t that count as search marketing? When Facebook pages show up in brand related search results, is that social media or search marketing?
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