It is being widely reported that the update to Google’s search algorithm and index, name ‘Caffeine’, has been deployed. One indication can be found when testing various tools that compare current Google’s results to results that would appear under Caffeine. The results of these tests indicate no difference between the two sets of results. In other words, the current results and Caffeine results are one in the same.
As mentioned previously, Google Caffeine is good news for brands – top brands will find it is easier to rank for industry-related terms. Caffeine also favors ‘information/news’ sites that are updated frequently. Finally, as we have already seen with the inclusion of live twitter feeds in SERPs, Caffeine will more aggressively spider and display real-time results from Facebook, YouTube, Twitter, etc.
Have any of your SERPs changed in the past few days as a result of Caffeine?
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