Users have begun noticing that some brands are dominating the search results page with a single domain and Google confirmed a change had been made in its algorithm. We examine the ramifications to brands and searchers.
Advertisers have previously had the ability to include text ads within Google Image search results but it was just recently announced that thumbnail image ads would become available as well.
Every 4 years the world gathers to watch their country’s football team compete on a global arena. Many will go directly to a search engine and rely on the SERP results to provide the scores and statistics they want to see.
It is being widely reported that the update to Google’s search algorithm and index, name ‘Caffeine’, has been deployed.
It used to be that you did what you could with your page title, hoped for the best in terms of DMOZ description, and those two things combined to create your result in a SERP.
While the page title is still massively important in terms of how your page will appear in a SERP, the rest of the listing has several new aspects to capitalize on.
Google is on a shopping spree with the purchase of Teracent, a startup which sells machine learning technology used to create display ads that are optimized in real-time. It’s the third acquisition for Google this month and comes as Google CEO Eric Schmidt has said the company would increase the pace of its acquisitions.
This week, Bing made several updates to their search results as part of a larger attempt to compete with Google’s functionality including enhanced search results, Facebook integration and Wolfram Alpha calculations.
First and foremost was the announcement that Google has acquired AdMob, one of the largest mobile ad networks, in an all-stock deal valued at $750 million. AdMob currently serves up 10 billion monthly ad requests. Combined with the massive AdSense assets, this will make it the market leader in mobile in a big way.
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