Google Instant, a new search enhancement that shows results as you type, was launched today for users searching while signed into their Google accounts. We review the benefits and potential implications to paid and organic search.
Domains are, and have been, an incredibly important aspect of a site’s ability to appear in search results. Having a “good” domain can go a long way towards helping your site not only appear at the top of related searches, but also appear quicker than “bad” domains.
It is being widely reported that the update to Google’s search algorithm and index, name ‘Caffeine’, has been deployed.
This week, Bing made several updates to their search results as part of a larger attempt to compete with Google’s functionality including enhanced search results, Facebook integration and Wolfram Alpha calculations.
First and foremost was the announcement that Google has acquired AdMob, one of the largest mobile ad networks, in an all-stock deal valued at $750 million. AdMob currently serves up 10 billion monthly ad requests. Combined with the massive AdSense assets, this will make it the market leader in mobile in a big way.
It’s truly an end of an era. Geocities, the free web hosting service that Yahoo purchased in 1999, has officially been removed from all the major search engines. Millions of pages, millions of neighborhoods, millions of links — poof — have vanished with nary a trace.
One of the best things about the world of search is that the only constant is change. And so we thought that today we’d identify a few of the changes in two of the search engines out there.
Download a PDF of the presentation recently given at the Cincinnati Digital Hub non-Conference covering ‘The (Very Near) Future of Search’.
McAfee’s annual report on the most dangerous celebrities to search for is out. In other words, searching for a celebrity can be extremely hazardous to your computer these days.
Forrester recently reported that Search Marketing will far out-pace other forms of interactive marketing in 2009, and is expected to grow by a 15% compound annual rate through 2014.
“We have never been a search company.”
Carol Bartz, Yahoo CEO
If the above statement wasn’t true over the last fifteen years, it certainly is now. Yahoo is now committed to the content and ad game, forgoing search to Microsoft. This probably shouldn’t be as big of news as it was. After all, Yahoo used Inktomi search results to help supplement their directory listings way back in the day. And it was only a few years ago that Yahoo search was powered by Google.
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
Recent findings from eMarketer and X+1 show that companies are committed to search marketing despite the economic downturn and, allegedly, lack-luster results.
Companies cannot assume they do not need to optimize for brand terms simply because they have a short/memorable domain. Whether it is laziness or habit, users are still going to search engines to access well-known brands as opposed to typing a URL into their browsers.
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