Search optimization can be a baffling and esoteric subject. Google’s search algorithm is a more closely guarded secret than the recipe for Coca-Cola. But for today, we’re going to break down one of the older and more important search tactics used to rank well in Google – links.
Domains are, and have been, an incredibly important aspect of a site’s ability to appear in search results. Having a “good” domain can go a long way towards helping your site not only appear at the top of related searches, but also appear quicker than “bad” domains.
It is being widely reported that the update to Google’s search algorithm and index, name ‘Caffeine’, has been deployed.
It used to be that you did what you could with your page title, hoped for the best in terms of DMOZ description, and those two things combined to create your result in a SERP.
While the page title is still massively important in terms of how your page will appear in a SERP, the rest of the listing has several new aspects to capitalize on.
Often, people who spend the majority of their lives within a browser window develop a unique, albeit, confusing vernacular.
This week, Bing made several updates to their search results as part of a larger attempt to compete with Google’s functionality including enhanced search results, Facebook integration and Wolfram Alpha calculations.
GroupM and Comscore recently announced the results of a study looking at the relationship between social media exposure and search behavior. The study’s results showed that users who engage with social media, especially those exposed to a brand’s influenced social media, are far more likely to search for and click on brand and product related terms than users who do not engage with social media.
Download a PDF of the presentation recently given at the Cincinnati Digital Hub non-Conference covering ‘The (Very Near) Future of Search’.
While the upcoming roll-out of Google’s new algorithm, Caffeine, has been referred to as a change that sits “under the hood” of Google, there are certainly some very noticeable differences in SERPs between the current Google and Caffeine.
Forrester recently reported that Search Marketing will far out-pace other forms of interactive marketing in 2009, and is expected to grow by a 15% compound annual rate through 2014.
Back in June we mentioned that Google’s product ad format was being tested. Recently, during some routine Googling, I found myself in the middle of one of these tests. Below are several screen shots for a few CPG related searches.
There are countless ways in which search marketing can affect consumer behavior. We’ve illustrated 50 such “moments”, bringing to life many examples and benefits of search marketing to paint a picture of the larger impact it can have.
Recent findings from eMarketer and X+1 show that companies are committed to search marketing despite the economic downturn and, allegedly, lack-luster results.
While your Quality Score is incredibly important to your paid search campaigns, there are many incorrect assumptions about how Quality Score is calculated. Learn more about the top 5 most common Quality Score myths and misconceptions.
The process of website design and information architecture has, traditionally, started at the home page with carefully planned navigation paths and conversion funnels leading users to the desired goal. However, because the majority of internet activity begins with a search, search engine results pages (SERPs) can now be considered your home page.
Google recently confirmed that it has begun testing a new ad format to be placed alongside its current text ads on search engine results pages (SERPS). The new format, initially for product-based searches, will include product photos, price, and links to online merchants.
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