Our search marketing practice is made up of a variety of digital marketing specialists. After evaluating the needs of your program, we build your engagement team with the proper mix of search marketing strategists, program managers, search copywriters, digital designers, search technical experts or link building coordinators. With specialists involved from all of the appropriate disciplines you can rest assured that your search marketing program will be positioned for success.
Search Marketing Strategists
Our search marketing strategists have generated results for clients in some of the most competitive search industries. Each with 5-10 years of experience in the field, they lead our search strategy and planning engagements and ensure that programs are guided by meaningful insights and thoughtful planning.
Search Program Managers
We currently have more than eight program managers who are Google AdWords certified. Program managers are committed to monitoring and managing the ongoing effectiveness of organic and paid search campaigns. They prepare customized monthly status reports for our clients to ensure that we’re surfacing meaningful opportunities and making detailed recommendations on how our clients can capitalize on them.
Search Copywriters
Our copywriters are experienced in writing short-form search advertisements as well as landing page headlines, body copy and calls to action. They embrace our desire and ability to test many options and let the consumer ultimately dictate what copy is driving the highest conversion rates. We also have copywriters who specialize in editorial planning and long form writing in order to support ongoing content development to boost organic search visibility.
Digital Designers
The design of appropriate landing pages to support both paid and organic search strategies is paramount to search success. Our designers are continually experimenting with design tweaks that might boost conversion rates on key landing pages in a campaign. Like our copywriting team, our design team members are quite open to putting several design options on the table and letting consumer behavior ultimately dictate the optimal design solution. When clients want to go beyond landing pages, our designers also have the depth of experience to support search and user-friendly design on new site sections, micro sites or entirely new brand sites.
Technical Search Specialists
Our technical specialists assist in performing detailed website audits to determine opportunities for improving the search friendliness of a given web property. They also help ensure everything we build is structured in a way that allows search engines to properly index and rank our clients’ content. Often, small tweaks in the technical makeup of a page can have dramatic impact on the page’s visibility in organic search.
Link Building Coordinators
To be viewed by the major search engines as an authority site on a given topic, its important to secure as many legitimate inbound links to one’s site as possible. Our link building coordinators use ethical means to identify, approach and request inbound links from other websites that might be interested in our clients web content.
